Your article will help clarify my explanations on why we need to think in terms of results, not projects, when working with OKRs. But do you know what one of the biggest problems is? The fact that in "Measure What Matters," there are examples that you cited as BAD OKRs, but because they are in the most famous book by the most famous author, they are considered GOOD OKRs. As a result, people who believe that OKRs should be used to accelerate projects will use John Doerr's reference to contest the ouctecome (results-oriented) approach of OKRs.
Another serious issue is that many people, especially in Brazil, have a huge difficulty defining the "from X to Y."
If the formula is Verb + what you're going to measure + from X to Y, the discussion starts with "measuring," because most processes—except for production and commercial ones—are not measured. And when they have the X, the Y is usually a guess, since people don’t take the time to analyze trends, scenarios or even historical data to define it.
Thanks, I'm glad you've liked it. What were your main takeaways?
Hi Felipe.
I’m back, although later than I intended.
Your article will help clarify my explanations on why we need to think in terms of results, not projects, when working with OKRs. But do you know what one of the biggest problems is? The fact that in "Measure What Matters," there are examples that you cited as BAD OKRs, but because they are in the most famous book by the most famous author, they are considered GOOD OKRs. As a result, people who believe that OKRs should be used to accelerate projects will use John Doerr's reference to contest the ouctecome (results-oriented) approach of OKRs.
Another serious issue is that many people, especially in Brazil, have a huge difficulty defining the "from X to Y."
If the formula is Verb + what you're going to measure + from X to Y, the discussion starts with "measuring," because most processes—except for production and commercial ones—are not measured. And when they have the X, the Y is usually a guess, since people don’t take the time to analyze trends, scenarios or even historical data to define it.
Thank you, Felipe.
I'm making the last adjustments to a class on OKRs that I'll give in a couple of hours. One of the adjustments is an excerpt from your article.
That's why I'll mention the takeaways tomorrow.😉